Following on from the new ‘This Girl Can’ campaign that targets older women to increase their sports participation, I chatted with our MD Lesley to ask her thoughts on the subject.

 “Mature models have always been a huge part of Tyne Tees Models and what we are for. As a lifestyle agency of 23 years, our range of clients and their brands is huge. Women over 50 years old happen to be a massive proportion of this area of work.

A question I often get asked is ‘am I not too old?’

Never are we too old!

When discussing with a client on what models to book for a recent campaign to be shot in Tuscany, I encouraged them that our mature section would be the best fit for their brand. It turns out the shoot was so incredibly successful that they are now considering another one!

The realness aspect and authenticity of the models was the perfect match for their brand, promoting confidence, active seniors and young at heart individuals.

I believe that the generation of 60 years plus have prepared much better and have a better disposable income now than 20 years ago. Society now encourages mature people to look after themselves more.”

Models in the images from top to bottom: Sue, Richard, Denise, Kathy.