The Bridge Tavern on Newcastle’s quayside is still known by many by it’s old name, The Newcastle Arms.
Always Wear Red is a premium clothing brand based in North East England.
AWR celebrate those doing what they were born to do. And encourage those that are not, to do so. They believe that when you feel amazing – you do amazing.
Bringing the Brand To Life
The Free Trade. Famous for its amazing views of Newcastle’s bridges.
TTM is working closely with AWR Founder Michael Owen as he works to bring the brand to life.
Michael commented:
“TTM take the time to understand our brand story.  This photoshoot tells the story of a young guy as he makes his way around our amazing North Eastern city. Having a day to himself.
He’s a character we created. Lesley’s team brought him to life.”
Newcastle Quayside.
Alongside Michael at AWR, Alex Wright leads AWR’s visual storytelling.
“It was great shooting with Matthew from TTM” said Alex.
“He’s not been modelling long. But he was amazing. He was really into the products. And the AWR brand. And the story we were telling.
The Free Trade. Matthew wears on of AWR’s new BLOOD Baker Boy caps and BANDAGE scarf.
“Matthew’s character was having a day for himself. Doing what he wants. Going where he wants. Because that’s what AWR customers do.
“AWR customers dress for themselves; no one else. They do their own thing and don’t worry about what people think of them. They’re confident people doing what they were born to do.
“Matthew played the part brilliantly.”
Images will appear as part of an AWR Special Edition Lookbook, to be released as AWR move to new Newcastle City Centre offices in July.